The designers

British born Johanna Hehir (pronounced Hair) and her business partner, Paul O'Donoghue (a New Zealander) are the designers behind the label. They have been in business together for the last 20 years.

Although Johanna is the main designer, they both work very closely together on all aspects of the creative process that involves designing and manufacturing top quality wedding dresses.

Johanna is a very talented designer with over 20 years experience in the industry. She has a reputation within the industry as a designer with that special talent for making her designs stand out from the crowd.

In addition to having a wide range of styles, Johanna also has that unusual ability to update classic styles in such a way, as to give them that touch of modernity that instantly appeals to contemporary brides.

Paul is re-known for his ability to find the right style to flatter each bride. In addition to managing their Marylebone boutique he also does most of the fittings for their made to measure service, to ensure that perfect fit and finish. He is a stickler for detail and insists on maintaining the high standards that goes with their reputation as one of London’s top bridal designers.